ROI Calculator for Marketing & Projects
Calculate return on investment for business initiatives and marketing campaigns
Investment Parameters
Investment Breakdown
General ROI Metrics
Return on Investment
-79.7%
Negative ROI
Payback Period
59.2 months
Net Profit
$-59,000
Marketing ROI Metrics
Marketing ROI
400.0%
Customer Acquisition Cost
$100
LTV:CAC Ratio
35.00:1
Healthy ratio
Customer Lifetime Value
$3500
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Understanding the Concept
ROI measures the profitability of an investment relative to its cost. A positive ROI indicates the investment generates more value than it costs, while the payback period shows how long it takes to recover the initial investment.
Tips to Optimize
- •Aim for ROI above 100% for most business investments
- •Consider LTV:CAC ratio above 3:1 for marketing
- •Factor in opportunity cost of capital
- •Track actual ROI against projections regularly